Creating a design, selling an experience
Some people think of design as strictly an artistic process where the primary goal is to make things look attractive. Design however, is as much about usability as it is about aesthetics. Designers use the various tools at their disposal to solve their client’s problems while creating solutions that look good. This could include creating compelling graphics or designing a website that meets a business objective. It could also be the creation of intriguing package design to encourage sales. While it ‘s easy to focus on aesthetics, creating the ideal experience through design is more complicated and more important.
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