Creating a design, selling an experience

Creating a design, selling an experience

Some people think of design as strictly an artistic process where the primary goal is to make things look attractive. Design however, is as much about usability as it is about aesthetics. Designers use the various tools at their disposal to solve their client’s problems while creating solutions that look good. This could include creating compelling graphics or designing a website that meets a business objective. It could also be the creation of intriguing package design to encourage sales. While it ‘s easy to focus on aesthetics, creating the ideal experience through design is more complicated and more important.

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Controversial start to the 2014 World Cup

World Cup Controversial Start

As a football fan the World Cup is undoubtedly the most anticipated football tournament of them all. Every 4 years the best of the best star studded national sides face each other in a competition that highlights not only their pedigree but their country. From “soft” penalties to erroneous offside decisions, human error has once again been the major talking point of a football tournament.